The McMaster Journal of Communication

The McMaster Journal of Communication is an international graduate student journal that investigates the evolving relationships between communication theory, professional communication and new communication technologies.

Vol 11 (2014): Special MCM Issue on Engaging Publics

Table of Contents

Articles

Preface
Phyllis Bennett, Christine Szustaczek
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An Examination of How World Vision Canada Communicates with Publics of Various Ideological Backgrounds and Moves Them to Donate
Julia Rim Shepard
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Adopting versus Adapting a PR Plan: Investigating Why and How Public Relations Plans Must Be Adapted to Specific Publics
Paula Bernardino
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Tackling the New Rules for Social Media and Measurement: Critical Book Review
Rebecca Cohen
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On the Road to Success: Examining how Youth Shelters Define and Value Relationships through the Practice of Two-Way Symmetrical Communication as a Method to Increase the Success-Rate of Youth Recovery Programs – A Case Study of Youth Without Shelter
Christine Bernard
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Destination Ambassadors: Examining how Hospitality Companies Value Brand Ambassadorship from Front-Line Employees – A Case Study of Four Seasons Hotels & Resorts
John Morgan
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Review of Gary Davies with Rosa Chun, Rui Vinhas Da Silva, and Stuart Roper, Corporate Reputation and Competiveness (London, UK: Routledge, 2003)
Victor Vrsnik
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The Give and Take of Donor Relations: Investigating the Role Communicators Play in Successful Donor Giving Relationships
Clare Wooding
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