Preface

Authors

  • Alex Sévigny

DOI:

https://doi.org/10.15173/mjc.v9i0.264

Keywords:

communications, communications management, public relations, social media, marketing, strategic management,

Abstract

This preface describes how this special issue of the McMaster Journal of Communication (MJC) came to be. It also briefly describes the nature of the McMaster-Syracuse Master of Communications Management program. It discusses very briefly how the arrival of social media and digital communication has transformed the practice of the practice of professional communication by expanding strategy beyond the two-way symmetrical model to a dialogical model of communication.

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Published

2013-01-23