Review of “Socialnomics” by Erik Qualman and “The Business of Influence” by Philip Sheldrake

Authors

  • Rebecca Edgar

DOI:

https://doi.org/10.15173/mjc.v9i0.267

Keywords:

Erik Qualman, Philip Sheldrake, Malcolm Gladwell, diffusion of innovations, business of influence, tipping point, socialnomics,

Abstract

This comparative book review of Socialnomics: How Social Media Transforms the Way We Live and Do Business (2009, John Wiley and Sons, Ltd.) by Eric Qualman and The Business of Influence: Reframing Marketing and PR for the Digital Age (2011, John Wiley and Sons, Ltd.) by Philip Sheldrake, examines two popular, yet markedly different books addressing social media. Referencing Rogers’ Diffusion of Innovations theory, the author claims Qulaman’s descriptive approach vs. Sheldrake’s methodological one effectively target readers at opposite ends on the adoption curve.

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Published

2013-01-23