Tackling the New Rules for Social Media and Measurement: Critical Book Review
This is a critical review of two books: The new rules of marketing and public relations (3rd ed.) (John Wiley & Sons, Inc., 318 pages) and Measure what matters: Online tools for understanding customers, social media, engagement and key relationships (John Wiley & Sons, Inc., 222 pages). The first book provides excellent advice on social media tactics and strategies. The latter expresses the importance of measurement and demonstrates how to effectively complete this task across a variety of platforms. The reviewer examines how the advice of both authors is beneficial to the daily role of the public relations practitioner.