Tackling the New Rules for Social Media and Measurement: Critical Book Review

Authors

  • Rebecca Cohen

DOI:

https://doi.org/10.15173/mjc.v11i0.1412

Keywords:

David Meerman-Scott, Katie Delahaye Paine, social media, measurement, public relations

Abstract

This is a critical review of two books: The new rules of marketing and public relations (3rd ed.) (John Wiley & Sons, Inc., 318 pages) and Measure what matters: Online tools for understanding customers, social media, engagement and key relationships (John Wiley & Sons, Inc., 222 pages). The first book provides excellent advice on social media tactics and strategies. The latter expresses the importance of measurement and demonstrates how to effectively complete this task across a variety of platforms. The reviewer examines how the advice of both authors is beneficial to the daily role of the public relations practitioner.

Downloads

Published

2016-11-29

Issue

Section

Articles