Municipal Government Communications: The Case of Local Government Communications

Abstract

Applying the single case study method to investigate to what extent local governments value and practice excellent public relations will help to improve the performance of local government communications. The purpose of this case study is to gain a deeper understanding of how the principles of excellent public relations apply to a specific context. The results found the lack of political support for corporate communication poses a number of constraints to strategic and effective communication. This case study revealed interesting implications for further study, including exploring public relations theory related to the need to develop a model for public sector communication.