Introduction

Authors

  • Katharine Blanchard McMaster University
  • Wendy McLean-Cobban McMaster University
  • Amber Wallace

DOI:

https://doi.org/10.15173/mjc.v9i0.269

Keywords:

communications, communications management, public relations, social media, marketing, strategic management,

Abstract

This introduction describes the papers contained in this special issue of the McMaster Journal of Communication (MJC) devoted to opinion and research on the topic of social media from students and alumni of the McMaster-Syracuse Master of Communications Management (MCM) program. It also acknowledges the work of cover artist, Meaghan Niewland and the support of MJC faculty editor and MCM Executive Director, Alex Sévigny.

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Published

2013-01-23

Issue

Vol. 9 (2012): Social Media Strategy and Management

Section

Articles