Vol. 9 (2012): Social Media Strategy and Management

Articles

• Preface

  Alex Sévigny

  • PDF (English)

• “So, should we stay in touch?” A Plan to Build Community Using Social Media Among Alumni of the Michael G. DeGroote School of Medicine at McMaster University

  Susan Emigh

  • PDF (English)

• A Social Media Strategy for Politics in Action: The Case of CPAC, the Cable Public Affairs Channel

  Jennifer Thomlinson

  • PDF (English)

• Review of “Socialnomics” by Erik Qualman and “The Business of Influence” by Philip Sheldrake

  Rebecca Edgar

  • PDF (English)

• Issue Contributors & Editors

  • PDF (English)

• Introduction

  Katharine Blanchard, Wendy McLean-Cobban, Amber Wallace

  • PDF (English)

• Panaché des méthodes utilisées dans les médias sociaux

  Sylvie Plante

  • PDF (English)

• The Downside of the Digital Age

  Joseph Distel

  • PDF (English)

• Medicine 2.0 Meets Ontario Hospitals: Why Hospitals Have Been Slow to Adopt Social Media

  Anne Marie Males

  • PDF (English)

• Building a Social Media Strategy for Frontenac Community Mental Health & Addiction Services (FCMHS)

  Karen Humphreys Blake

  • PDF (English)

• The Natural Path to Social Media: Assessing the Implications of Social Media in Relationship Management and Audience Engagement for Naturopathic Doctors

  Nii Sackeyfio

  • PDF (English)

• The Hamilton Philharmonic Orchestra: Building an Online Community

  Katharine Blanchard

  • PDF (English)

• Developing a Social Media Strategy: A Professional Association Perspective

  Wendy McLean-Cobban

  • PDF (English)