Vol. 11 (2014): Engaging Publics

Articles

• Preface

  Phyllis Bennett, Christine Szustaczek

  • PDF (English)

• An Examination of How World Vision Canada Communicates with Publics of Various Ideological Backgrounds and Moves Them to Donate

  Julia Rim Shepard

  • PDF (English)

• Adopting versus Adapting a PR Plan: Investigating Why and How Public Relations Plans Must Be Adapted to Specific Publics

  Paula Bernardino

  • PDF (English)

• Tackling the New Rules for Social Media and Measurement: Critical Book Review

  Rebecca Cohen

  • PDF (English)

• On the Road to Success: Examining how Youth Shelters Define and Value Relationships through the Practice of Two-Way Symmetrical Communication as a Method to Increase the Success-Rate of Youth Recovery Programs – A Case Study of Youth Without Shelter

  Christine Bernard

  • PDF (English)

• Destination Ambassadors: Examining how Hospitality Companies Value Brand Ambassadorship from Front-Line Employees – A Case Study of Four Seasons Hotels & Resorts

  John Morgan

  • PDF (English)

• Review of Gary Davies with Rosa Chun, Rui Vinhas Da Silva, and Stuart Roper, Corporate Reputation and Competiveness (London, UK: Routledge, 2003)

  Victor Vrsnik

  • PDF (English)

• The Give and Take of Donor Relations: Investigating the Role Communicators Play in Successful Donor Giving Relationships

  Clare Wooding

  • PDF (English)